Sunday, 22 October 2017

SEPHORA, POLITICS IN BEAUTY & THE KAT VON D OBSESSION CONT.


About a year ago, I got my first taste of Sephora. I had never been in one...can you believe? And to top it off, the first Sephora I ever entered was Sephora Times Square, NYC!

This whole obsession seems kinda stupid when you think about it (there are better things out there in life to focus on), but for somebody who had only over had access to some of these brands online, I was hooked and overwhelmed at what was in there.

This first visit to Sephora ignited my love for Kat Von D's brand when I found my now holy grail long-lasting liquid liner. The Tattoo Liner is purely insane - I used it once and returned to Sephora the following day to repurchase a back-up. Now I have two or three in my stash as back-up ALWAYS. I really believe there is a lot of creative heart behind this brand and that Kat Von D really embraces good morals and ethics. This is still important, even for a beauty brand.